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Midwest Transplant Network Selects Rhycom as Agency of Record

Written by Phil Bressler

January 13, 2021

(Westwood, KS) — Midwest Transplant Network, the federally designated, not-for-profit organ procurement organization (OPO) for Kansas and the western two-thirds of Missouri, has selected Rhycom as its new advertising agency of record. Working together, Midwest Transplant Network and Rhycom will be developing new marketing campaigns to reinforce the importance of organ donor registration. 

According to Tina Kirsch, Vice President and Chief Administrative Officer, for Midwest Transplant Network, “Rhycom was selected as our new agency because we could feel their passion for our mission. We sought a marketing partner that could provide expertise in a number of strategic areas, and it was very important to find a partner who shared our cultural values and demonstrated an authentic passion for what we do. We are confident we found that with Rhycom, and we look forward to working with them in the years ahead.”

“We are honored and humbled to work with such a distinguished organization as Midwest Transplant Network. We are very inspired and motivated by their mission and the commitment of their people to impact so many lives right here in our area. We look forward to helping share their important mission.” Rhycom President, Rick Rhyner, noted.

Rhycom has already begun working with Midwest Transplant Network and will be supporting several key initiatives in 2021.

About Midwest Transplant Network
Midwest Transplant Network has been connecting lives through organ donation since 1973. As the federally designated, not-for-profit organ procurement organization (OPO) for Kansas and the western two-thirds of Missouri, Midwest Transplant Network provides services including organ procurement; surgical tissue, and eye recovery; laboratory testing; and 24-hour rapid response for referrals from hospital partners. Midwest Transplant Network ranks in the top 10% in the country among OPOs, which reflects the organization’s quality, professionalism, and excellence in partnerships throughout the region. For more information, visit mwtn.org.

About Rhycom
Founded in 1999, Rhycom is an Overland Park based advertising agency that focuses on strategy, creativity, and results. Rhycom conceives and executes interactive and traditional marketing and advertising campaigns. Rhycom’s services include strategic branding, research and planning, advertising, design, interactive, web development, content marketing, social media, search engine marketing, public/media relations, and event planning.

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