A successful marketing campaign is dependent upon having a deep understanding of your target audience—by identifying who exactly you are targeting and how that knowledge will shape your message,...
The madness of March is right around the corner and it’s one of sports’ biggest events of the year. The teams practice and compete all season for their chance at the national title, and it made us...
TV viewership has evolved: we can watch when we want, what we want and where we want on multiple devices. Over-the-Top (OTT) or sometimes referred to as Connected TV (CTV) has become...
