by Austin Kershaw | Apr 26, 2023 | Business Today
Unless you’ve been living under a rock, you have probably heard the phrase, “AI in the workplace,” at some point over the last several years. Conversations surrounding the growing development and accessibility of Generative AI run the spectrum from positive excitement...
by Austin Kershaw | Feb 17, 2023 | Business Today
If you were one of the many who described the 2023 Super Bowl ads as “refreshing,” you’re not alone. We believe there’s a reason. The ads this year relied on shock value and were packed full of moments leaving viewers saying, “I didn’t see that coming!” From...
by Austin Kershaw | May 4, 2022 | Business Today
Putting yourself in the mindset of your target audience is something that business owners and marketers can struggle with. It would definitely be easier if target audiences responded to our brands, products and services the way we want them to, or assume they would....
by Austin Kershaw | Mar 14, 2022 | Business Today
The 2022 Super Bowl is not only the most anticipated football game of the season but also a showcase of some of the best and most creative TV advertisements of the year. Marketers and non-marketers alike, once a year, look forward to the commercials to see what large...
by Austin Kershaw | Aug 24, 2021 | Business Today
Content marketing strategies are effective when growing brand awareness, as well as increasing opportunities for conversion. Content marketing has proven to be a cost-effective strategy to market your company. We anticipate that these marketing channels will continue...
