Insight
How do you watch TV? A Guide to Modern TV Advertising
TV viewership has evolved: we can watch when we want, what we want and where we want on multiple devices. Over-the-Top (OTT) or sometimes referred to as Connected TV (CTV) has become more popular over the last few years due to its flexibility,...
Client Spotlight: True Owl Cybersecurity Practices
During our recent work with cybersecurity experts, True Owl Technologies, on website development and an integrated email campaign, we were prompted to reevaluate our own cyber defenses. To be proactive, we researched and compiled some essential practices companies...
The Rise of Social Commerce
Whether purchasing items in person or online, shopping post-pandemic has changed. The growth of e-commerce over the past several years has not slowed down, and social media use has increased year over year. What does this mean for businesses? Social commerce. Social...
Universal Analytics (UA) to Google Analytics 4 (GA4): Everything You Need To Know
Generative AI In Today’s Workplace
Unless you’ve been living under a rock, you have probably heard the phrase, “AI in the workplace,” at some point over the last several years. Conversations surrounding the growing development and accessibility of Generative AI run the spectrum from positive excitement...
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