Insight
Complex Challenges: Two Heads Are Better Than One
Welcome to the third installment of our blog series Built for Business Today on handling complex challenges. If you’ve been following along, you know we are publishing a series about the top four qualities marketing executives look for when selecting outside marketing...
The 2020 Economy Demands Fast, Good, and Affordable
Our recent blog post referenced a research study where marketing executives across the country stated what they need most from their outsourced marketing partner. We have to admit we were pretty excited when we saw the #1 attribute they look for is the ability to get...
What’s Next 2020?
Taking Stock: As a business owner, part of my job is knowing what’s on the horizon for our clients and our agency. Never has that pursuit been more challenging and relevant than this year. As an advertising agency, we have the pleasure of working with a...
Branding: Practice What You Preach
One of the biggest barriers to great branding is many companies are so focused on their customers and navigating the daily challenges of running a business, that it can be challenging to find time to truly define their brand and bring it to life in a meaningful way....
Giving Back and Saving Lives
Thank you. You just funded my life. As the current board chair for the Kansas City-based, non-profit organization Warriors’ Ascent, the impact of helping others and being involved in the community really hit home at a recent event. Before we hit the links at our golf...
Making a Difference with Sustainable Marketing
Ten-to-fifteen years ago the idea of sustainable marketing could have been summed up by the catchphrase “going green.” Businesses were going paperless, reducing waste, limiting power usage, and using recycled products. The impact of business on the ecosystem was...