Insight

What’s Next 2020?

What’s Next 2020?

Taking Stock:  As a business owner, part of my job is knowing what’s on the horizon for our clients and our agency. Never has that pursuit been more challenging and relevant than this year.  As an advertising agency, we have the pleasure of working with a...

Branding: Practice What You Preach

Branding: Practice What You Preach

One of the biggest barriers to great branding is many companies are so focused on their customers and navigating the daily challenges of running a business, that it can be challenging to find time to truly define their brand and bring it to life in a meaningful way....

Giving Back and Saving Lives

Giving Back and Saving Lives

Thank you. You just funded my life. As the current board chair for the Kansas City-based, non-profit organization Warriors’ Ascent, the impact of helping others and being involved in the community really hit home at a recent event. Before we hit the links at our golf...

Making a Difference with Sustainable Marketing

Making a Difference with Sustainable Marketing

Ten-to-fifteen years ago the idea of sustainable marketing could have been summed up by the catchphrase “going green.” Businesses were going paperless, reducing waste, limiting power usage, and using recycled products. The impact of business on the ecosystem was...

What Overdue Haircuts and Brands Have in Common

What Overdue Haircuts and Brands Have in Common

COVID-19 has obviously impacted the way we normally live including first-world problems like how often we decide to wear pants, how often we shower and shave, and what we do about increasingly out-of-control hairstyles! It’s true. I have heard many business, family...

The Colorful World of Color Palette Design

How does a designer really go about choosing a color palette for their brand? How do we as designers explain that there really is strategic thinking behind our decisions and that it’s not just personal preference or subconscious decision? I will start by saying that a...