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Giving Back and Saving Lives
Thank you. You just funded my life. As the current board chair for the Kansas City-based, non-profit organization Warriors’ Ascent, the impact of helping others and being involved in the community really hit home at a recent event. Before we hit the links at our golf...
Making a Difference with Sustainable Marketing
Ten-to-fifteen years ago the idea of sustainable marketing could have been summed up by the catchphrase “going green.” Businesses were going paperless, reducing waste, limiting power usage, and using recycled products. The impact of business on the ecosystem was...
What Overdue Haircuts and Brands Have in Common
COVID-19 has obviously impacted the way we normally live including first-world problems like how often we decide to wear pants, how often we shower and shave, and what we do about increasingly out-of-control hairstyles! It’s true. I have heard many business, family...
The Colorful World of Color Palette Design
How does a designer really go about choosing a color palette for their brand? How do we as designers explain that there really is strategic thinking behind our decisions and that it’s not just personal preference or subconscious decision? I will start by saying that a...
Video Advertising is Changing with OTT TV
Watching television used to be so simple. You’d flip on the tube and scan the channels for something interesting to watch. Now, with Over-The-Top TV, your experience couldn’t be more different. Every time you watch, there is a variety of decisions at your fingertips....