Our Process for a Successful SEO Strategy


Search Engine Optimization (SEO) is the process of optimizing your website & online content to be visible to search engines whenever users search for your business or industry.


SEO Basics


A successful SEO strategy starts with the setup of your website, including a sitemap, a Robot.txt file, Google & Bing search tools & more to ensure crawlability.


Research


Keyword research involves finding, sorting & prioritizing the best search queries relevant to your site & goals; including short & long-tail keywords.


Technical


Additional technical website updates might need to be made for optimization, including loading speed, HTTPS, tags, structured data & more.


On-Page


Once your site is optimized, it’s time to optimize the content, including title tags, meta descriptions, H-tags, various media files & more.


Off-Page


A good SEO strategy not only involves optimizing your own website & content, but also analyzing & monitoring your competitors’ SEO status.


Ongoing

Much like PR or Social Media, SEO is not a sprint, but a marathon; requiring an optimized site to routinely publish new content, links and sitemap pages.

Business Today

webrhycom

September 23, 2024

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