Search Engine Optimization (SEO) is the process of optimizing your website & online content to be visible to search engines whenever users search for your business or industry.
SEO Basics
A successful SEO strategy starts with the setup of your website, including a sitemap, a Robot.txt file, Google & Bing search tools & more to ensure crawlability.
Research
Keyword research involves finding, sorting & prioritizing the best search queries relevant to your site & goals; including short & long-tail keywords.
Technical
Additional technical website updates might need to be made for optimization, including loading speed, HTTPS, tags, structured data & more.
On-Page
Once your site is optimized, it’s time to optimize the content, including title tags, meta descriptions, H-tags, various media files & more.
Off-Page
A good SEO strategy not only involves optimizing your own website & content, but also analyzing & monitoring your competitors’ SEO status.
Ongoing
Much like PR or Social Media, SEO is not a sprint, but a marathon; requiring an optimized site to routinely publish new content, links and sitemap pages.
