Watching television used to be so simple. You’d flip on the tube and scan the channels for something interesting to watch. Now, with Over-The-Top TV, your experience couldn’t be more different.
Every time you watch, there is a variety of decisions at your fingertips. Do you still want to watch cable, or will you choose Hulu on your iPad instead? Maybe you’ll catch an episode of Netflix on your smart phone, or even watch Game of Thrones from your Apple TV’s HBO GO app? The options are seemingly endless.
As a result of these innovations, marketing agencies have taken advantage of new ways to implement video advertising on these platforms.
What exactly is OTT?
Over-The-Top (OTT) is a term used to describe any device or service that is used to display video content to a TV or similar device.
Examples of OTT:
- Apple TV
- Amazon Fire TV
- Android TV
- Chromecast
- Roku
- Amazon Fire Stick
- Smart TV apps like Netflix, Hulu, HBO GO, etc.
Should you consider video advertising on OTT?
Video advertising on OTT is similar to advertising on TV, but it is delivered through streaming media. With many people switching to these services, OTT has become a viable way to reach all groups of people. OTT ad revenue is even set to increase from 45% to 60% over the next decade! With OTT, you still get the benefits of advertising on TV. The difference is now you have control over how often your ads are seen and who sees them. OTT offers media buyers the ability to select specific audiences and reach consumers who may not be accessible via traditional TV. Because consumers want to watch content whenever they want, this is only going to continue to become more prevalent.
“Being able to innovate and to give a live TV offering to a portion of the audience that has decided to move away from traditional television … that’s a game-changing innovation, because not only are we able to reach consumers with live television over-the-top, now we can deliver a relevant message in real time.” Brian Norris, vice president of DISH Media Sales
If you’d like help with your video advertising plan, reach out to Rick at rrhyner@rhycom.com.
