Ideas on marketing, measured.
Practical thinking on strategy, technology, search, and the data behind results.
Giving Back and Saving Lives
Thank you. You just funded my life. As the current board chair for the Kansas City-based, non-profit organization Warriors’ Ascent, the impact of helping…
Making a Difference with Sustainable Marketing
Ten-to-fifteen years ago the idea of sustainable marketing could have been summed up by the catchphrase “going green.” Businesses were going paperless, reducing waste,…
What Overdue Haircuts and Brands Have in Common
COVID-19 has obviously impacted the way we normally live including first-world problems like how often we decide to wear pants, how often we shower…
The Colorful World of Color Palette Design
How does a designer really go about choosing a color palette for their brand? How do we as designers explain that there really is…
Video Advertising is Changing with OTT TV
Watching television used to be so simple. You’d flip on the tube and scan the channels for something interesting to watch. Now, with Over-The-Top…