media planning

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2019 Marketing Trends

11 Digital Marketing Trends You Can No Longer Ignore in 2019 By Nidhi Dave As 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest […]

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Alexa, How Do I Drive More Brand Awareness?

Rhycom is excited to announce that we are the first agency in the Kansas City market to negotiate advertising placements on Amazon’s Alexa voice and video assistant. Rhycom’s client, Kansas City Regional Association of Realtors® (KCRAR) will run a “Did You Know” campaign that will highlight the benefits of using a licensed Realtor®. The brand […]

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Spoiler Alert: A Playbook for Marketing in the Era of Live Media

GE Spends 92% of Its TV Ad Budget on Live Programming Like the Oscars By Linda Boff. Published on February 24, 2016 http://adage.com/article/guest-columnists/spoiler-alert-a-playbook-era-live-media/302791/?utm_campaign=SocialFlow&utm_source=Facebook&utm_medium=Social When the first Academy Awards were announced in 1929, a scant few hundred people viewed the 15-minute ceremony. Today, the Oscars are a must-watch event drawing millions of TV viewers and social […]

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Small Business isn’t just for Saturdays!

We’re all familiar with Black Friday, Small Business Saturday and Cyber Monday.  My favorite is Small Business Saturday.  Small Business Saturday was conceived by American Express in 2010 to help consumers support the small businesses that are the backbone of our country.  Did you know: Over 55% of the working population, works in a small […]

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