TV advertising

Video Advertising is Changing with OTT TV

Watching television used to be so simple. You’d flip on the tube and scan the channels for something interesting to watch. Now, with Over-The-Top TV, your experience couldn’t be more different. Every time you watch, there is a variety of decisions at your fingertips. Do you still want to watch cable, or will you choose […]

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Franchise Winners

Franchise of the Year: 1-800-GOT-JUNK of St. Louis

We would like to congratulate our client, 1-800-GOT-JUNK? of St. Louis, and their Franchise Owner, Noah Lander, and General Manager, Kevin Wolters, on their recent achievement of 1-800-GOT-JUNK? Franchise of the Year for 2018. Kirk Black began working with 1-800-GOT-JUNK? of St. Louis in June of 2017 and saw positive results and growth quickly, which […]

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Spoiler Alert: A Playbook for Marketing in the Era of Live Media

GE Spends 92% of Its TV Ad Budget on Live Programming Like the Oscars By Linda Boff. Published on February 24, 2016 http://adage.com/article/guest-columnists/spoiler-alert-a-playbook-era-live-media/302791/?utm_campaign=SocialFlow&utm_source=Facebook&utm_medium=Social When the first Academy Awards were announced in 1929, a scant few hundred people viewed the 15-minute ceremony. Today, the Oscars are a must-watch event drawing millions of TV viewers and social […]

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TV Advertising Drives Social Chatter

Nielsen study shows that TV advertising drives earned media for brands on Twitter http://www.thedrum.com/news/2016/02/21/exclusive-nielsen-study-shows-tv-advertising-drives-earned-media-brands-twitter There’s a difference between being a consumer of a brand and telling others about it. Brands certainly appreciate the former, but their goal is to get you to engage in the latter. Why? Because advertisers understand that many consumers no longer […]

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