Ideas on marketing, measured.
Practical thinking on strategy, technology, search, and the data behind results.
The B2B Buying Process Now Includes an AI Fact-Check
B2B buyers already use AI to research vendors and check what those vendors claim, and Forrester expects AI agents to take on more of…
How to Show Up in AI Overviews and ChatGPT Answers
To show up in AI Overviews and ChatGPT answers, let each AI tool’s crawler reach your site, answer your buyers’ questions plainly near the…
Reporting vs. Steering: What Your Marketing Data Is For
Most marketing reports tell you what already happened. Steering uses the same data while there’s still time to act on it: you see a…
SEO vs GEO vs AEO: What Changed and What to Do
SEO, GEO, and AEO all chase the same buyer. SEO earns your page a spot in Google’s list of links. AEO (answer engine optimization)…
SEO & AEO That Moves the Needle
Rhycom's SEO and AEO practice is built for how search actually works today: technical foundations that search engines trust, content structured for how people…
The “Sameness” Problem
When Every Brand Uses the Same AI, Nobody Has a Brand The volume of B2B content being published is high, and very little of…
The B2B Buyer Journey Has Changed
After more than 25 years running an advertising agency, I’ve had a front-row seat to a lot of change. New platforms, new tools, new…
Marketing with Meaning: Trust is the most valuable currency, by Rick Rhyner
After 30 years in the advertising business, I’ve learned that marketing trends come and go, but one thing never loses value: trust. It’s earned…
The Creativity Gap: Why 88% of Marketers Use AI but Only 40% Truly Benefit
Everyone’s Using AI, but Few Are Winning With It In 2025, about 88% of marketers say they use AI in their daily work (All…
Beyond Google: Search Behavior in the AI-Answer Era
The center of gravity for discovery has shifted. People still Google it, but more of the answers never leave the results page. Social feeds,…
AI Powered Media Buying: How Rhycom Works Smarter
The media landscape keeps shifting with audience usage escalating on more platforms than ever. Regulators are tightening privacy rules. And AI is changing how…
Top Benefits of a Full-Service Advertising Agency in Overland Park
Partnering with a full-service advertising agency like Rhycom in Overland Park can significantly enhance your brand’s marketing strategy. With a reputation for excellence in…