Business Today Means Making the Complex Simple
Business financial transactions happen today in micro-seconds and smart banking tools can be critical to a company’s success. Our challenge with Commerce Bank is to uncomplicate the complicated and help them communicate the many advantages of their robust accounts payable platform.
Messaging & Positioning
Commerce Bank, with 200+ branches in five midwestern states, is a leader in personal, small business, and commercial banking. Commerce offers an integrated suite of business-to-business financial services designed to streamline companies’ accounts payable processes. Our challenge is to effectively communicate the breadth of the offering in a simple easy-to-understand manner.
Rhycom conducted extensive research with both internal and external key stakeholders to drive new positioning and messaging platforms. The new positioning was brought to life through internal presentations, sales enablement materials, digital ads and series of animated videos.
Rhycom created numerous videos focused on enhanced accounts payable automation and revenue share for Commerce clients. The videos are being used to create awareness for the national business development initiative and provide features and benefits to prospects.
Rhycom also works on national digital campaigns for Commerce Payments™ to drive leads to SalesForce. Strategies and tactics include pay-per-click, video and digital advertising.
In an industry like ours, it’s critical that we collaborate with businesses that have a deep understanding of banking and payment solutions; ones that can truly capture the messaging and emotion we want to convey to our customers.
Rhycom has gone above and beyond our expectations. They have continued to prove themselves as a strategic marketing partner with a team that is focused on our needs. When helping us launch the exciting new Commerce Payments™ sub brands to our customers, including the creation of product and training videos, Rhycom’s creativity, dedication to research and strategic mindset has continued to elevate our payments business in many markets across the nation.
Colton Olinde, Marketing Specialist
Corporate Woods, Building 12
10975 Benson Drive, Suite 220
Overland Park, KS 66210