Complex made clear.
Positioning, video, copy, and campaigns that keep every product line clear, no matter the audience.
New positioning and messaging that uncomplicate the complicated, elevating Commerce Payments™ in markets across the nation.
The Challenge
Commerce Bank serves consumer, business, and wealth clients across a 14-state footprint, plus Commercial Payments customers nationwide. Each audience needs complex financial products explained simply and consistently.
Our Approach
Rhycom started with stakeholder research to shape new positioning for Commerce Bank’s commercial payment product line. From there, we brought that positioning to life across internal presentations, sales enablement materials, digital ads, and a series of animated videos. We also ran national digital campaigns (pay-per-click, video, and display) to drive qualified leads into Salesforce.
In an industry like ours, it’s critical that we collaborate with businesses that have a deep understanding of banking and payment solutions; ones that can truly capture the messaging and emotion we want to convey to our customers. Rhycom has gone above and beyond our expectations. They have continued to prove themselves as a strategic marketing partner with a team that is focused on our needs. When helping us launch the exciting new Commerce Payments™ sub brands to our customers, including the creation of product and training videos, Rhycom’s creativity, dedication to research and strategic mindset has continued to elevate our payments business in many markets across the nation.