Email MarketingWebsite & CRM ManagementOrganic & Paid Social Media
+57.2%
MQL & sales opportunities
Lead generation
+45.5%
MQL-to-SQL conversion
+82.2%
Web form fills
+146.6%
since 2022
Active users
+152.1%
since 2022
New users
The Work
The Challenge
Vislink tasked Rhycom to improve lead generation through website and CRM management, email marketing, and social media. With a wide range of products and industries serviced, our strategy was to focus on their live production solutions which could grow their revenue across a broader market audience.
Our Approach
Utilizing a CRM, we created systems around Marketing Qualified Leads (MQLs) and how they could convert into Sales Qualified Leads (SQLs). The goal to better manage and collect MQLs influenced changes both organizationally for their teams, as well as the user experience customers.