Brand, logo and website built around ‘The Watko Way’.
The Work
The Challenge
Watko Benefit Group, a regional employee-benefits firm serving companies across the Midwest, builds everything around a concept they call ‘The Watko Way’: a personal, genuine level of listening, caring, and service that earns long-term client relationships. They weren’t sure they were presenting that difference to customers and prospects in the best way.
Our Approach
After a discovery process, Rhycom recommended a refreshed brand: new colors, fonts, a completely new website, and an updated logo. The new logo captured ‘The Watko Way’ by placing a gold triangle at the center of the mark, keeping the focus on the customer.
We believe 100% in the Watko Way, but we weren’t quite sure if we were presenting it to customers and prospects in the best way possible. The team at Rhycom was able to understand what makes us special, and they collaborated very well with our team to tell our story through a new website, brand identity materials and a greatly updated logo.
