Durrie Vision needed an integrated plan and creative campaign to communicate with multiple audiences and to promote different advanced vision correction procedures.
Our Approach
Rhycom concepted and created the ‘Sees the Day’ campaign to convey the benefits of LASIK surgery. Using behavioral targeting, Rhycom found prospects already in the market for LASIK, and used the concept to educate current patients on more advanced refractive lens replacement procedures. Ads ran across advanced TV, programmatic audio, display, and paid search to hit the frequency needed to convert.
