Junk removal · Indianapolis DMA
Local, firefighter-founded. And competing with the nationals.
TV
Radio
Social Media
Display Advertising
Search Advertising
+22%
Brand awareness
Campaign impact
+133%
Social engagement
+26%
Web engagement
The Work
The Challenge
Fire Dawgs had a reputation for excellent service but limited brand awareness against larger national junk-removal chains. Many homeowners didn’t realize the company was founded by firefighters or that it could handle large-scale projects. The goal: a recognizable, trustworthy presence resonating with female-skewed homeowners, ages 35–64, household incomes above $75K.
Our Approach
Rhycom built an integrated campaign to build awareness, highlight the firefighter-founded story, and drive direct response across TV, radio, digital display, and social, positioning Fire Dawgs as the trusted local choice: professional and capable like the nationals, but rooted in integrity and community pride.