#9 to #1 in Search Visibility
Brand, web, and booth: one connected system.
Not a campaign. A marketing infrastructure Manildra could stand behind at the biggest shows in the industry.
The Challenge
As Manildra’s portfolio expanded and presence grew, the opportunity to match their marketing to their product story became undeniable. With two important trade shows on the horizon and a growing audience looking for the right ingredient partner, they were ready to invest in a full marketing infrastructure.
Our Approach
Our goal was to modernize the brand without disrupting equity, sharpen the product portfolio story, and build a system the team could sustain. We redesigned their website with SEO integration from day one, product pages designed as sales destinations, and lead capture built in as users explored the site. Rhycom also rebuilt the full collateral library: sales sheets, presentation templates, and more; anchoring Manildra to consumer trends such as GLP-1-friendly, high-protein, and high-fiber. With the foundation in place, Rhycom launched an ongoing content engine: email campaigns, social media management, paid advertising, trade show booth graphics, video, and more.
Rhycom immediately got what makes our product unique, even the complex, technical parts. The team was easy to work with, responsive, and respectful of our expertise. They made it simple to tell our story the right way.