Global clinical research organization (CRO)

From $32M to $220M.

Integrated Media Planning Website & CRM Management Content Creation Project Management

$32M → $220M

Sales growth

Integrated Media Planning

399

vs. national average

Display-banner CTR (index)

22M

Media impressions delivered

Website & CRM

-81%

Bounce rate

+125%

Views & sessions

+120%

Avg. session duration

Content & Social

+436%

14k → 75k

LinkedIn followers

+23%

Newsletter open rate

+108%

Case-study downloads

The Work

The Challenge

George Clinical asked Rhycom to grow global awareness and revenue across the US, Europe, Asia-Pacific and China, positioning their scientific leaders as thought-leaders and driving qualified engagement in every market.

*Results over 5 years of marketing support before a 2025 rebrand as Emerald Clinical.

Our Approach

Global media planning across the US, Europe, Asia-Pacific and China with strategic messaging by market; rapid multilingual website changes with CRM lead capture; a content engine of conferences, e-newsletters, webinars, videos, KOL marketing, press releases, LinkedIn and case studies; and heavy cross-functional project management from the C-Suite through operational teams. Highlighting scientific leaders through video and digital content positioned them as thought-leaders, growing LinkedIn from 14k to 75k followers and global revenue over 100% in three years.

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